Cosmin Ursea

End-to-End Product Design: Owned the complete UX/UI scope across all core platform flows (Invoicing, Tasks, Expenses, Payroll, CRM and Time Tracking), translating complex financial logic, regulatory constraints and multi-user workflows into intuitive, elegant user journeys for non-expert users.

UX Strategy & Research: Conducted continuous user research including interviews, usability audits and usage data analysis to identify friction points and validate design decisions, building low-fidelity wireframes and high-fidelity interactive prototypes to test hypotheses before development investment.

Design System & Developer Handoff: Built a WCAG-compliant Design System from scratch using Atomic Design principles, Figma variables and tokens, managing rigorous developer handoff with detailed UX documentation and QA reviews to ensure pixel-perfect implementation sprint by sprint.

AI-Augmented Design Practice: Integrated generative and agentic AI tools into daily design workflows, accelerating prototyping, research synthesis and creative exploration as a genuine force multiplier rather than a trend.

Measurable Impact: Reimagined the onboarding experience achieving +35% completion rate, streamlined admin flows reducing support tickets by 30%, and established the design foundations required to scale the platform to +14,000 active users.

AI Interface Design: Designed end-to-end product experiences integrating generative and agentic AI )(conversational interfaces, AI-powered automation surfaces and agentic workflows) making complex AI behaviour transparent, trustworthy and adoptable for non-technical end users.

AI-Augmented Design Workflows: Pioneered the integration of GenAI tooling including Midjourney, Claude and diffusion model workflows into the product design process, accelerating prototyping, research synthesis and creative exploration, reducing production cycles by 40%.

Global Product Design: Delivered end-to-end UX/UI design solutions for international B2B clients including InsideTracker and Payhawk: user research, wireframes, high-fidelity prototypes and interaction design focused on conversion optimisation and user trust.

Web Product Architecture: Led the redesign and migration of the agency's core digital product from Gatsby/Netlify to Webflow, restructuring information architecture, improving performance and empowering non-technical teams to manage content autonomously.

Behavioural Design & Security UX: Applied behavioural psychology principles and cybersecurity UX standards to design experiences that drive measurable user engagement and client ROI while maintaining trust and compliance at every touchpoint.

End-to-End Product Design: Owned the full UX/UI scope for ISCA's core digital platform (from user research, information architecture and wireframes through to high-fidelity UI and engineering handoff), delivering intuitive, accessible experiences across all platforms.

E-Learning Platforms: Led the end-to-end design (UX/UI & Content Architecture) of two major e-learning platforms, translating complex educational content and multi-user workflows into intuitive, engaging and accessible digital experiences.

Design System & Accessibility: Co-led the development of a scalable Design System for ISCA's digital ecosystem, significantly improving WCAG accessibility compliance and visual consistency across all product touchpoints.

Stakeholder Facilitation & C-Level Presentations: Facilitated cross-functional co-design workshops with international stakeholder groups, synthesising diverse requirements into coherent product directions and presenting design vision and UX strategy to C-level sponsors.

Business Impact: Contributed directly to securing a €4M EU4Health Action Grant through clear articulation of product vision, UX strategy and measurable design impact to institutional decision makers.

Global Client Delivery: Delivered standout vertical video and static campaigns for major accounts including Gymshark, Miro, Pandora, and Saxo Bank.

Data-Driven Design: Translated complex performance data (A/B testing, CTR, ROI) into actionable design iterations, directly boosting engagement and conversion rates.

Social-First Strategy: Led the end-to-end design of vertical-first campaigns (Facebook, Instagram, Snapchat), aligning creative execution with platform-specific best practices.

Cross-Functional Collaboration: Partnered with Growth Managers and Client Partners to integrate design strategy into broader marketing goals, ensuring visual assets drove real business results.

Creative Leadership & Operations: Built and led a multidisciplinary network of designers, copywriters, and developers. Managed project lifecycles, budgets, and resource allocation to ensure on-time delivery of complex campaigns.

Global Client Portfolio: Forged strategic partnerships and delivered ROI-driven experiences for Tier-1 clients including Absolut, Ballantines, Benihana, Chivas, Coca-Cola, Havana Club, ING Tech, Jameson, Kaufland, LIDL, MedLife, PENNY, Profi, Ramada and Sheraton.

360° Brand Strategy: Orchestrated comprehensive brand identities, combining Visual Strategy, Web Design, and Experiential Marketing (Events/Retail) to ensure consistent storytelling across physical and digital touchpoints.

UX/UI & Digital Product Design: Designed and delivered end-to-end digital experiences including e-commerce platforms, marketing websites, landing pages and interactive web applications: user research, information architecture, wireframes, high-fidelity UI and development handoff.

E-Commerce & Conversion Design: Conceived and executed conversion-focused e-commerce and digital acquisition experiences (user journey mapping, product page design, checkout flow optimisation and performance-driven UI) translating business goals into measurable improvements in engagement and conversion across local and European markets.

Business Impact: Translated client business goals into creative solutions, delivering campaigns that measurably improved brand awareness and customer engagement across local and European markets.